DELIVERABLES
Full branding, Landing page design
YEAR
2022
A personal project to redesign the whole look and feel of Toronto Cupcake. The project was based on the current Toronto Cupcake website https://www.torontocupcake.com Based on the current website, one of the biggest problems is out-of-date design, making the overall brand look less appealing.
I came up with a new logo and branding direction for Toronto Cupcake to improve the overall look and give a simple yet modern feeling. Toronto Cupcake new logo represents cupcakes as the main product with a maple leaf which is iconic in Canada, and a star to symbolize the happiness Toronto Cupcake will bring. Pink as the main color to evoke sweetness and mint which evokes creativity and lightness.
