DELIVERABLES
Packaging design
YEAR
2020
This is a proposed design for Jejamu packaging design competition. Jejamu is a popular traditional herbal drink in Indonesia and has been known for ages. The scope included the packaging design for three Jejamu variants. A modern approach of packaging design for Indonesian traditional herbal drink
CHALLENGE
These typical traditional herbal drinks (jamu) have been known for ages, from one generation to another. The challenge is how to shift the target audience, that herbal drink is not only for old people but young people as well. I took a different approach with a modern look design to reach out younger generations. I used simple organic shapes to illustrate a woman and a traditional jamu seller as women is the main customers of the brand.
I added nature elements such as leaves and flowers to represent the freshness with different colors to differentiate the three variants. Shades of green, orange, yellow were used as the main color as these color represent nature, warmth, and enthusiasm. I didn’t win the competition but it’s a fun experience to experiment with shapes and color.
